ZACK GUZMAN: You know, what issues come along with that, though? I mean, when we talk about fast fashion and, you know, even some of these brands that people shopping and. And that's really attractive to their target customer base.
I don't know if you have any personal experience of this, but if you talk to anyone on there, the prices are significantly lower than you would expect. This platform, Shein, the prices on there, it makes Amazon look positively expensive. But to be honest, price is a bigger driver. They were actually the most talked about brand on TikTok globally the last year. This company is a very savvy operator in terms of acquiring users through social media platforms. I mean, what do you attribute the growth to? Is it really about these social media campaigns the company has been able to get out the word through without spending a whole lot of money on? You recently wrote a post on this explosive growth that we've seen from this company.
He's the author of the "Attention Factory." Joins us from Thailand today.
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